BEYONCÉ WINS LEGAL BATTLE IN TRADEMARKING BLUE IVY’S NAME

Beyoncé wins legal battle by trademarking her daughter’s name, Blue Ivy Carter. The Trademark Trial and Appeal Board was on Beyonce’s side after a Massachusetts wedding planner, Veronica Morales, tried to attempt to secure the property rights for Blue’s name.

Veronica owns a business name Blue Ivy Events which she created in 2012. Veronica filed a “notice of opposition” claim noting the similar names create a “risk of confusion between the two.”

According to Law and Crime, Ever since Blue Ivy was born, Jay-Z and Beyonce have worked hard to secure trademarks for their daughter’s name.

TTAB sided with The Carters on July 6, calling Morales’ block “unnecessary and a waste of time” and stating there was “no evidence suggesting they are related in a manner that would give rise to the mistaken belief that they emanate from the same source.”

 

Source: Thesource.com

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