Ghanaian artiste, M.anifest is marking his unveiling as an ABSA Brand Ambassador with a new song.
Titled ‘Beat 2,’ the official video of the record finds the ‘godMC’ hanging out in the offices of the financial institution, and announcing that he is the company’s brand ambassador at the end of the song.
“It’s an absolute thrill to be the brand ambassador for Absa, a forward-looking bank with a global scale. My career has led me on a path of upholding global standards of excellence whiles maintaining local relevance. I believe Absa represents this on a higher scale in banking, thus the synergy is seamless. I’m looking forward to this new chapter in which together we bring more value and unique solutions to individual Ghanaians and Ghanaian businesses,” reads a statement by M.anifest sent to livefmghana.com.
“As a forward-looking bank deeply rooted in Africa with global connectivity and a passion for excellence, we are excited to be associated with M.anifest, who exhibits and exudes similar characteristics and passion,” says Ms Nana Essilfuah Boison, Marketing and Corporate Relations Director.
“As we become Absa, we are not only building on our 100-year heritage in Ghana, we are also one of Africa’s top three largest banks, backed by a large capital base and strong balance sheet with a commitment to connect people’s dreams with financial opportunities.”
M.anifest is celebrated for his musicality, and collaborations with the likes of Tony Allen, Burna Boy, Damon Albarn, Flea (Red hot Chili Peppers), Erykah Badu, and Burna Boy.
Watch video below.