Ghanaian actress, Martha Ankomah has been named the face of a product by Ghanaian textiles giant, GTP.
She is expected to project, promote and market the new product using social media platforms and other promotional materials across the country to advertise the colourful trendy new fabric.
Ankomah was unveiled during a ceremony at the Golden Tulip Hotel in Accra.
The company also introduced a new addition ‘Adepa Dumas.’
Speaking at the unveiling ceremony, Head of Marketing at GTP, Stephen Kofi Boadi, said the new product is earmarked at the very high end of society and has premium quality with varied colours.
GTP is the foremost indigenous Ghanaian wax print brand.
The brand has five labels namely: Nustyle, Adepa, Safoa, Nsroma, Adepa Dumas and Institutional (Private label) with each product addressing the particular needs of the textile consumer.