Universal Music Group, Boomplay announce landmark distribution Partnership in Africa

Boomplay, Africa’s leading music streaming and download service and Universal Music Group (UMG), the world leader in music-based entertainment today announced the signing of a landmark licensing agreement covering...

Boomplay, Africa’s leading music streaming and download service and Universal Music Group (UMG), the world leader in music-based entertainment today announced the signing of a landmark licensing agreement covering multiple markets within Africa.

UMG is the first major music company to license its catalog to Boomplay, which has quickly established itself as the most popular streaming service in Africa. Under the terms of the multi-year agreement and effective immediately, Boomplay will distribute music from UMG’s world-renowned labels through its streaming and download platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia. Boomplay currently provides more than two million songs and thousands of music videos to more than 36 million users, with nearly two million new users added each month.

Users will now have access to UMG’s extensive catalog of both local and global recording artists including Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole, Dr. Tumi, Nasty C, 6lack, Diana Ross, Hugh Masekela, Jon Bellion, Larry Gaaga, Tamia, Maroon 5, Aka & Anatii, TJAN, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai,and Mr. Eazi.

Earlier this year, UMG announced the launch of Universal Music Nigeria, a new division within Western Africa to provide artists with comprehensive opportunities throughout the region and to provide pan-African talent the best possible launch pad for wider international success. UMG is accelerating the company’s focus on growing the entire African music ecosystem including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.

In making the announcement, Universal Music Group, Executive Vice-President, Market Development Adam Granite said, “We’re looking forward to working with Boomplay as we provide our African artists a range of creative, marketing and promotional resources to accelerate their careers within this vibrant and growing music market. This agreement will help UMG artists to reach new audiences, whilst boosting the African streaming experience to benefit both music fans, artists and songwriters.”

“This partnership extends our reach and makes our artists’ music accessible to millions of African music lovers,” said Ezegozie Eze Jr., General Manager, Universal Music Nigeria, “We are delighted to be the first global music company to partner with Boomplay and look forward to bringing the extraordinary creativity of our artists to as many Africans users as possible.”

Also commenting, Boomplay’s CEO, Joe He, said that Boomplay will continue to forge partnerships that enriches the digital ecosystem and connects music lovers with their favorite songs anytime and anywhere.

“Boomplay is determined to continue meeting the music passion point of Africans in a legitimate way, especially Boomplay users, and teaming up with a major music company in the global music industry like Universal Music Group, offers yet another significant opportunity for us to do so”, he said.

The Boomplay App, which is currently only available for Android users, is scheduled for release via iOS in the coming weeks. In addition, new Boomplay users will be able to obtain a free one-month subscription when they opt in for a monthly auto-renewable subscription plan.

About Boomplay

Boomplay is a music streaming and download service owned by Transsnet Music Limited, a joint venture established by Transsion Holdings, a Chinese manufacturer that is currently the number one smartphone company by sales in Africa according to IDC, and NetEase, Inc. (NASDAQ: NTES), a leading internet technology company from China.  Boomplay houses millions of songs and videos, connecting music lovers with their favourite songs anytime, anywhere. Boomplay currently has over 36 million users, out of which, over 10 million are from Google Play store, and the rest from global pre-installation on TECNO, Infinix & itel devices. The service is currently available for Web and Android use.  The app, which won the Best African App at the 2017 Apps Africa Awards, allows its users to stream and download their favourite songs and videos, as well as subscribe to a plan in order to save music for offline play. Over the years, different payment platforms have been introduced and music lovers are able to pay for music via mobile money, bank cards or Boomcoin cards. Boomplay aims to build the largest and most sustainable digital music ecosystem.

About Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company.

Submitted. Published Unedited

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