Music and lifestyle channel, FIESTA is promising viewers a “refreshing experience” on Television starting August 1.
Celebrated Radio and Television Presenter, Jay Foley is leading the channel’s team on the new direction it is embarking on.
He tells livefmghana.com, the channel will telecast music videos from Ghana and across Africa.
“It is whole new refreshing experience. The focus is not just on Ghanaian music videos only. It will cater to music from across Africa. We are introducing new graphics, we are changing the logo, new animation and other exciting features.” explains Foley.
Key to the new direction, is the support the station is getting from cable TV platform DStv, who are ready to help the brand play a key role in the promotion of Ghanaian music video content. FIESTA is on DStv channel 329.
An official launch of the rejigged FIESTA will take place in Accra on August 22 while two other regional launches will happen on September 1 (Takoradi) and September 8 (Kumasi) respectively.
Artistes would benefit financially when their videos are broadcasted on FIESTA.
FIESTA is owned by EIB Network.
The media company also operates Starr FM, LIVE FM, Kasapa FM, GHOne TV and Agoo TV (all in Accra); Ultimate FM and Abusua FM (in Kumasi); Empire FM and Radio 360 (in Takoradi), Agoo FM (in Nkawkaw) and the Daily Heritage Newspaper (also in Accra).
The company is also getting ready to launch its digital offering, EIB Digital.