Virgil Abloh must be the most productive man in the world because in addition to prepping his first menswear collection for Louis Vuitton in Paris while continuing to design Off-White and working as a DJ, Ikea collaborator, and artist, he is launching an Apple Music Beats 1 radio show next week.
Debuting on Monday, June 18 at 10:00 a.m. PST, the channel will be called Televised Radio and will be recorded in the Louis Vuitton atelier in Paris. According to Abloh, the channel will be an “audio mood board” of sorts, with new music played alongside classic hits and plenty of guest contributors being invited into the studio for discussions about art, design, fashion, and music.
“Music has an amazing ability to bring people together, and I couldn’t think of a better format to catalog all the multidisciplinary work I do under one umbrella,” Abloh says. “I’m using the two hours every so often to discuss various design projects and the rationale around them . . . in an effort to highlight my friends that make up my creative world. Apple’s design legacy and consideration of fostering art and design made it a perfect partnership.”
Apple Music head of content Larry Jackson says the partnership with Abloh comes at the perfect moment in culture. “As fashion shifts its point of view, embracing the influence of hip-hop culture, we felt that the time was right for Virgil to present a larger story through an exclusive Beats 1 show on Apple Music, which offers a glimpse into his design studio and the musical references driving the debut of his new collection next week, plus his other prolific work,” he began. “In my opinion, there’s no better contemporary designer and creator to partner with.”
The Monday broadcast is expected to have some exciting news baked into it—with Abloh’s first LV show just three days later, surely some spoilers might slip into the broadcast.