Weeks after it debuted a socially progressive initiative on conquering fear, leading local financial institution DUSK Capital is set to launch the #Conqueryourfears campaign.
Set to launch this month, it will crown months of changing the narrative about fear and what it does to one’s aspirations. The campaign had massive endorsements from leading public figures and ordinary Ghanaians.
The grand launch will be attended by corporate community’s top figures as well as ordinary people who have overcome their fears to achieve their dreams.
Officials say the campaign became necessary due to the fear most people had with maintaining a resolute investment culture.
“As an investment bank, we realized that one of the biggest problems among the populace when it comes to investing money is fear. The fear of losing money inhibits many people from investing,” CEO of DUSK Capital, Bernard Osei-Tutu says.
Osei Tutu adds:
“All of us, whether young or old have one fear or the other that holds us back; that inhibits us from taking that step in accomplishing our full potential…the Fear of failure, the Fear of being rejected, the Fear of being disappointed, the Fear of not living up to the expectation of others, the Fear of not being good enough and the list goes on.
“As a caring brand, we thought to ourselves, how can we provide that motivation, that confidence to help people achieve whatever dream they have? Conquer Your Fears is about confronting fear. It’s about overcoming all fears.
“We at Dusk Capital are excited about helping people to conquer their fears of investing and opening the doors into a brighter future.
“We encourage you to invest in your future by investing with Dusk Capital and enjoying the joy that comes with it.”