Ghanaian Singer and Songwriter Cina Soul is the latest addition to the world’s leading music company, Universal Music Group.
Persons with knowledge of the deal tell livefmghana.com, the ‘Awo’ crooner spent sometime in Nigeria last month with her management team to discuss the deal with the African division of the global music brand.
The specifics of the deal, be it a record, management or publishing deal are limited at the time of this report. An official communication about the deal will be released in late April 2018.
A new song by her and Pheelz will be released on April 24, 2018.
In 2016, the artiste born Christie Quincyna Quarcoopome told livefmghana.com, her goal included being signed to a label in the United States.
“Exactly. Because right now I have been signed, I’m not under any record label. I’m only under management. I have a reason why… I feel like if I keep working hard, the right record label outside Ghana will pick me up and push my music far so, I mean it’s a stepping stone for now,” stated Soul.
“If I keep working hard and a record label from the States recognizes my stuff, we gone and actually keep selling Ghana wherever I go.”
Her last major offering was 7-track EP Metanoia released in July 2016 to critical acclaim by music fans and industry personalities. The project featured collaborations with M.anifest, Kidi and Worlasi.
Her brilliant songwriting skills and amazing stage performances has led to a growing fanbase.
She is a product of the University of Ghana with a degree in Psychology and Archaeology.
Soul was a part of the ‘Vodafone Icons Remix Edition.’ She effortlessly impressed judges of the music reality show, audience at the National Theatre and also those at home.
Read below excerpts of an interview Cina Soul granted to livefmghana,com, published on August 8, 2016.
Are you surprised at the growth of your career so far? Every single time, I give thanks to God and the people around me, all the motivation I get from my family because I knew after (Vodafone) Icons, I’m going back to school. I was not going to focus so much on the music but I tried to balanced it, and right now look at me. I’m not where I’m supposed to be but then it’s a step, it’s a big step and I’m proud of myself for that, and I know people around me will be happy about it.
What’s song writing like for you? I must say the hardest part of writing music is song writing, putting the words together. It’s not only from your intellect, it has to come from your heart. It has to be related to something personal – feelings or the feelings of other people. I get inspired by so many things – the people around me, by myself, movies, by music and more.
I listened to your cover of Asa’s Bamidele, and thought that was good. Have you tried reaching out to her or her management? I remember when I first put out that cover, that was a year and half ago, I tagged her with it like ‘listen’, but I never really got the response but then God’s time is the best.
That is why I’m still working hard. If you keep working hard, and put stuff out there, and I get a better following who could push it, ‘Asa, listen to this’, she probably might lend her ears to it eventually so I’m still growing. It wouldn’t take forever, I don’t think so.
What is the goal? My biggest goal is to win a Grammy. No Ghanaian has won a Grammy. I’m not saying I want to be the first but I want to win a Grammy.
You do know that to win a Grammy, you need a have a representation in the US. Does the goal include being signed to a label in the States? Exactly. Because right now I have been signed, I’m not under any record label. I’m only under management. I have a reason why… I feel like if I keep working hard, the right record label outside Ghana will pick me up and push my music far so, I mean it’s a stepping stone for now. If I keep working hard and a record label from the States recognizes my stuff, we gone and actually keep selling Ghana wherever I go.
Does having a major label sign you a validation of your art? Yes, actually is. It is a huge step. I mean how people in Ghana have done that? On our side of the world if you don’t get recognition from people outside, it’s like you’ve not really reached far, because we are still growing as a nation.
What’s the one thing you want people who attend your show to leave with? They thinking about when my next concert will be, like ‘when would I see this girl perform again? I need to be at her concert again’. You don’t want them leaving and saying ‘its okay’. No, we don’t want okay, we want ‘wow, that was an amazing show. I want to see her perform again.’