Meek Mill’s ‘Dreams and Nightmares’ Gets Super Bowl Boost in Streams & Sales

Meek Mill’s “Dreams and Nightmares,” the opening track to his 2012 album of the same name, returned to prominence in January when it was adopted by the Philadelphia Eagles as...

Meek Mill’s “Dreams and Nightmares,” the opening track to his 2012 album of the same name, returned to prominence in January when it was adopted by the Philadelphia Eagles as a de facto anthem for the team’s Super Bowl championship aspirations. And now that the Eagles have emerged as Super Bowl LII champions, the song scores gains in both digital sales and domestic streams as fans celebrate the team’s inaugural Super Bowl victory on Sunday, Feb. 4.

The cut captured 524,000 on-demand audio streams in the U.S. on Feb. 4, according to Nielsen Music – up 76 percent compared to the previous day (298,000 streams). And, based on initial sales reports to Nielsen Music, “Dreams and Nightmares” soared 344 percent in download sales in the U.S. on Sunday, Feb. 4, the day of the big game, rising to a little more than 2,000 sold.

Unsurprisingly, more copies of “Dreams” were sold in Philadelphia on Sunday than in any other market. The city’s sales of the song jumped 193 percent on Sunday, and accounted for 29 percent of the song’s total sales that day.

In a single day, “Dreams” sold more than the track has shifted in a single week in two-and-a-half years. It last sold more in a week back in the summer of 2015, when it moved nearly 3,000 downloads in the week ending July 9, 2015. It’s likely that by the end of the Feb. 8, 2017 tracking week, “Dreams” will have sold at least 4,000 downloads.

“Dreams” initially became intertwined with the Eagles’ Super Bowl hopes when the team played the song following its win in the NFC Championship Game over the Minnesota Vikings on Jan. 21. Then, after using “Dreams” – by then an unofficial team theme – as their walk-out music for the Super Bowl, players again blared “Dreams” in the locker room after defeating the New England Patriots, as captured on post-game video footage.

Billboard.com 

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