An initiative to power new songs to mainstream rotation and acclaim has been introduced by Live 91.9 FM, Ghana’s biggest youth brand.
The initiative dubbed Fresh Cuts will see a new set of songs suggested for listeners and music fans to add to their playlist every week.
Antoine Mensah, Programmes Manager of Live FM explains what ‘Fresh Cuts‘ is about.
“Live FM and its presenters have been credited with breaking some of the biggest records in Ghana and beyond. ‘Fresh Cuts’ is all about a stamp of approval or endorsement, if you will on the songs and artistes featured.”
This week’s edition of ‘Fresh Cuts‘ features songs by DJ Khaled, VVIP, Paapa and Wale.
Live FM parades the best of presenters and DJs in the industry including Jay Foley, Jeremie, Antoine Mensah, Sammy Forson, Berla Mundi, Vanessa Gyan, DJ L0rd, Regina Krave, Pastor Micheal Sagoe, Jason, Kofi Okyere Darko (KOD), Sheldon, DJ Bass, DJ Isaac Cool, DJ Mingle, Bianca Buckman, Jeshurun Okyere and Masta Jay.
The station covered extensively the 2016 Black Entertainment Television (BET) Awards, as the official media partner in Ghana after agreeing to a deal with organizers, Viacom International Media Networks.
Early this year, the station agreed to a deal with leading lifestyle and entertainment media organization TRACE. The two bodies agreed to tap into their existing strengths to provide compelling content that sits at the heart of Africa’s ever growing media and entertainment landscape.
A successful story that started in May 2015, LIVE FM has grown to become Ghana’s best testament of what youthful exuberance when unrestricted in creativity, can do, and the nation’s most exciting urban youth radio brand with a large following.
The station belongs to leading media group EIB Network, which also owns GH One TV, Starr FM, Kasapa FM, Ultimate FM, Empire FM, Abusua FM, Agoo FM, Agoo TV, and the Daily Heritage newspaper.