PR and Marketing guru, Adebola Williams joined Kofi Okyere Darko as a special guest on Live From The Capital on LIVE 91.9 FM Friday evening.
He spoke about the role he and his company played in the election of Nana Addo Dankwa Akufo-Addo as the president of Ghana.
Williams is also credited with playing a major role in the election of current Nigerian President Muhammadu Buhari.
Listen to interview below.
Read about him below.
Recently selected for President Obama’s Mandela Washington fellow and now famed for helping three Presidents win elections consecutively in Africa, Adebola Williams is redefining Public Relations and Marketing in the digital age whilst creating social impact as a young leader, as well as strong political engagement on the African
He has been in the field of public communication management for over a decade as well as Youth development, co-founding REDStrat in 2005—a company that would eventually become the influential Red Media Africa where he is CEO.
He and his partner then went on to build the RED Group, home of several well-known brands including The Future
Awards Africa, YNaija.com , StatecraftInc, amongst others. RED’s impressive client list over the years includes the World Bank, the Africa Union, the Nigerian Presidency, the British Council, Nigeria
LNG and on a streak of wins recently acquired Union Bank, Facebook,
Uber, Intel, amongst others.
Named CNBC Young Business Leader of the year, Forbes 30 Under 30, Businessday 40 Under 40, amongst others. Adebola is a passionate youth political activist and co-founded EnoughisEnough (EiE), one of Nigeria’s foremost civic participation group and premium voice for young people on politics. He was Chairman of the Board until resigning to take the lead on the communication and rebranding of the current President of the Federal Republic of Nigeria, President Muhammadu Buhari as CEO of StateCraftInc. Adebola and his team helped to reshape
the national discourse, and optimise media engagement that helped change longstanding perceptions and ushered in a new president. He has recently done the same on Ghana helping the opposition candidate win
the presidency on his third attempt. StateCraftInc, an organization focused on delivering engaging political campaigns in the global political space across the world.
Inducted into the Lagos state Gallery of Entrepreneurs and pacesetters in 2014, Adebola crusades on Entrepreneurship, Leadership and Impact Change with a focus on youth across the world. He has been an invited
speaker at conferences in Harvard, Wharton, Stern, ALF NewYork, WIMBIZ, AU conferences, UNFPA conferences, amongst others, recently presenting a paper at the DP World Maritime Piracy conference in
An alumni of the London School of Journalism, London School of Marketing and the Pan African University, Adebola is a member of the African Leadership Network, a British Council Global Changemaker and Founder the Lagos Business Braintrust, He sits on the boards of Slum to School Africa and Chairs advisory board for Young Entrepreneurs Network.