Ghana’s biggest urban youth brand LIVE 91.9 FM has reached a deal with Viacom International Media Networks, owners of the successful global network BET for this year’s BET Awards as partners.
LIVE 91.9 FM becomes the official media network in Ghana for the awards which takes place at the Microsoft Theatre in Los Angeles on June 26.
Station executives say the partnership will see LIVE FM playing a key partnership role in the Best International Act: Africa category, which for the past few years gone by has been a point of interest for most followers of the BET Awards in the continent.
Business Manager at LIVE 91.9 FM, John Foley, said:
“This is welcoming for us as a station and also for the whole continent. We are pleased to be partnering Viacom for this. The Best International Act: Africa award is one that we all follow with keen interest and for a vibrant station like LIVE to be chosen as key partner is most refreshing.”
Ghana is making a strong case in this year’s nominations list with Mzvee making an appearance in the Best International Act: Africa category.
This is Ghana’s fifth nomination after Kojo Antwi, Sarkodie, R2Bees and Stonebwoy.
The BET Awards is in its 16th year. This year’s will honour artists, actors and athletes across 20 categories, and will also feature a tribute to Prince.
The 2016 BET Awards kicks off at 8 p.m. EDT and will air around the world on BET’s international network.
It will air in Africa on Tuesday, June 28 at 7:00 p.m.
LIVE 91.9 FM will run live updates from the main event on June 26.
Started last year, LIVE FM is yet Ghana’s most exciting urban youth radio brand with a large following.
The station belongs to leading media group EIB Network, which also owns GH One TV, Starr FM, Kasapa FM, Ultimate FM, Empire FM, Abusua FM, Agoo FM, Agoo TV, and the Daily Heritage newspaper.